Branding & Packaging

We took a shot creating a new whiskey brand. And then another.

With a glass of one of the country’s few American single malt whiskeys in hand, we were tasked to develop the name, brand and packaging that merited it's fine taste. Cut Spike is a railroad term for a hand-forged spike, representing an American era and appreciation for doing work by hand, and was the perfect name for watching the artisan distillery create its speciality whiskey.

We hand-crafted the brand and packaging to stay true to the hard-working, hands-on spirit of the people distilling it. With letter-pressed labels, you can almost feel the painstaking hard work that went into creating each bottle.

Cut Spike Whiskey is made from premium grains and limestone-filtered water. The highest-quality cut is aged for two years in charred American oak barrels.

Cut Spike Premium Vodka was a natural follow-up. With a focus still on the craft, we built on the whiskey’s legacy with a lighter graphic approach.