adidas and Amazon launched a partnership with Girls on the Run to help girls unlock their limitless potential through training, running and education. We believe in the power of sport, and see young girls as a group that has limitless and untapped potential to improve our world. Our mission? Bring that to life for thousands of young girls.
She Breaks Barriers by adidas is an active mission to inspire a generation of young girls. While the effort touches every aspect of the brand, we are asked to make the effort tangible through activations and events across the country.
At the recent Girls on the Run Los Angeles 5k, we created a collection of experiences and activities that both supported the girls and showed the gear that could do it.
Environment. An inspiring and highly shareable environment energized the girls throughout the day. We brought in artist Martina Martian to illustrate an awesome archway entrance and course markers, and we set up photo backdrops wrapped in Girls on the Run and She Breaks Barriers messaging.
Creativity. Opportunities for the girls to flex their creative muscles prior to the run were spread throughout. A collective coloring mural, designed by artist Lauren Hom, comprised of messaging and icons central to She Breaks Barriers and the event.
Girls had the opportunity to add some flair to their shoes before the run at our shoe customization zone, complete with shoe charms, laces, stamps and fabric markers.
Next level. adidas and Amazon have taken this program and made it even greater. From the time the girls got off the bus, to what they’re receiving, the people here, the support… Thank you!Parent of 8-Year-Old
This is my second 5k and it’s better than ever. Having adidas and Amazon here, it’s been high energy and really fun — I can’t wait to see next year!9-Year-Old Girl