Earn Your Spotlight Campaign

A campaign where working out leads to sales.

adidas and Dick’s Sporting Goods partnered with Archrival to launch Earn Your Spotlight, an overarching campaign that features DSG exclusive training apparel. The campaign inspires the next generation athlete, taking them on a journey that connects key moments in sport training to the best performance apparel.

Now Featuring: pro athletes Eddie Jackson, James White, John Collins, PK Subban, Courtland Sutton, Stefon Diggs and influencer Tevin Allen.

Archrival: led the creative direction, messaging and execution of the campaign which rolled out across multiple DSG social channels, YouTube and Hulu. 

The Results: 

+ 55 MM Impressions

+ 2.7MM Video Views

+ 35,000 eCom Orders 

+ 460,000 Store Visits

+ $2.6MM Revenue

To give the campaign further legs, we produced a nationwide activation tour for young adults to earn their spotlight. We hit five key cities across a 6-month period to connect the message to retail across multiple sport seasons. Big effort, big results.