Spotify Premium teamed up with Hulu and SHOWTIME to create the best student entertainment offering in the biz. But with so many confusing platforms and deals, Spotify needed massive word of mouth to move the needle. With Archrival in the mix, we launched a national collegiate ambassador and influencer program that banded Spotify's biggest fans together across key university campuses.
Ambassadors hit campuses with dozens of activations that integrated the brand into campus life. While each had their own metrics and drove awareness around Spotify Premium, the real win was gaining new subscribers.