Teva is the go-to footwear for the modern outdoor consumer. Archrival recruits, hires and manages a field team of charismatic individuals who epitomize this lifestyle to represent the brand at their key retail partners. The result? Sales.
Store Visits. Operating in-store every day from major retailers like REI and Macy's, to mom and pop outdoor retail shops, agents work alongside store managers to ensure a premium retail space, educate associates on product technology and features, assist with national campaigns and execute local events.
Rep in the Wild. Wherever the brand goes nationally, agents are there to support, such as key marketing venues like Firefly, PItchfork and Hangout Fest.
Bottom-up Insights. With this much time spent with consumers and outdoor enthusiasts, agents hold a valuable pulse on the conversation around the brand, product and lifestyle. Agents report insights from the field that we analyze for the brand in near real time that affects marketing and product design decisions.
Scale. The program leverages influencers and strategic social relationships to amplify their impact, getting the right product on the right people.
Winning the hearts and minds at retail means real business results; we saw nearly a 20% increase in sell-in orders within markets we service from 2017-2018 along with 2500 pieces of POP installed and over 1200 spaces VM'd.