The winter can be brutal for many reasons, but one of the biggest reasons is that for adventurers it seems like it goes on forever. Outdoor footwear maker Teva asked Archrival to give fans a spring in their step with a social engagement campaign during the dawn of the season to help them #LightenUp and get out there.
Enter the new Terra-Float sandal with FloatLite technology: lightweight and born for adventure.
To showcase how their message of Lighten Up feels on feet and performs outdoors, we partnered with three Instagram influencers who were each relevant in their own unique area of outdoor life—from travel, to trekking, to beach-going.
We worked directly with each influencer to craft a custom social challenge made just for their fans. A new challenge unfolded every couple weeks—each one entirely unique, relevant to the influencer’s space, and encouraging fans to go out and create their own #LightenUp story.
The fans with the best submissions for each challenge were rewarded with an amazing influencer-curated spring escape adventure!