crazyquick RGIII Trophy Edition

adidas introduces a special-edition cleat like nothing ever produced before.

The bronze colorway was created specifically for Robert Griffin III’s first ever Monday Night Football game and integrated SPOTLIGHT technology. Whenever a photo with flash is taken of the shoe, the message “Unbelievably Believable” is revealed on the shoe (a nod to RGIII’s famous Heisman speech sound bite). Our job? Design and deliver it to RGIII and his many fans.

Archrival was charged with designing the limited edition cleat packaging and capturing the reaction of Robert checking it out for the first time.