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What’s the most direct way to engage a Millennial? With what we refer to as the “first screen”, their mobile device. It’s their life. It’s our life. So it almost goes without saying that to connect with young adults brands need to create entertaining, functional or inspirational games, apps and tools as a part of their social strategy. The good news is we have the in-house resources to build and implement mobile tactics and applications on any device from Apple to Android. Archrival | Dachis Group is an approved Apple Developer.