As a youth marketing agency, we often end up leading clients to college campuses to directly connect with students through both online and offline tactics. After all, there are over 17 million college students in the US that spend over $2 billion every year.
In fact, we so often find ourselves talking to college students we developed a network of student brand agents stationed on major campus markets across the US. We often tap these agents to help stir the pot for social content, build buzz on the ground and gain positive sentiment for our brands.