Archrival

A Youth Culture Agency

CPG

Forget advertising.

The speed of getting new product to market and in the hands of the right people in the right places at the right time is the product marketing.

How We Partner

Services

Most CPG brands are stuck in the way it’s always been done” since it feels safe during a time when spends are heavily scrutinized. We would argue that not meeting the consumer on their terms and on their platforms is far riskier. Archrival builds the plans and creates the engagement brands need for success with how, when, where and why a new generation of consumers want to buy.

  • Consumer Research

    Uncovering actionable insights about consumers to inform product development, brand positioning and marketing.

  • Sampling Programs

    Highly effective sampling programs that are designed to convert trial to purchase by finding consumers during the right moments.

  • Affiliate Programs

    We hand select brand advocates and inspire them with product perks to drive trial and sales.

  • Retail/POP Marketing

    Experiences and engagement where it matters most.

  • Design and Experience

    Unforgettable, KPI-driven brand experiences to engage consumers digitally and IRL.

  • Product & Package Design

    Design of brand package families for shelf readability.