RGIII #allinforweek1

When RGIII went down with a season-ending injury, it wasn’t an ending, but a beginning.

To build on this message, adidas wanted to inspire high school athletes to pour their heart and soul into training for the next season and go all in for week 1, just like RGIII.

The campaign promoted adidas’ signature Impact Camo training apparel. We created an #allinforweek1 Poster Generator that allowed them to show the world that they were ready for next season. Using the signature Impact Camo print, they could customize the posters based on their team, receiving a high-res version that they were able to print and put up anywhere. Fans could create the posters on adidas.com, the adidas Football Facebook page or through their mobile device.

Using a combination of original and provided footage, we supported it with a series of videos featuring RGIII, giving high school athletes inspirational advice on how to improve their speed, quickness, power and endurance.