Restaurant Branding

Creating a modern Midwest restaurant that asks you to stay awhile.

One thing that’s highly overlooked in Nebraska is the emerging food scene. So when a local entrepreneur and executive chef asked us to help him brand his new rural-made-modern restaurant and bar, we had to say yes.

Jack&June is named after the executive chef's parents, but represents the childhood of anyone who grew up in the Midwest. The menu is an effort to reach back to an earlier day, where food was made by hand, with simple ingredients, from recipes passed down from generations prior. It’s simple food that reflects and celebrates Nebraskan heritage.

Our job was to make this concept come alive through graphic and environmental language that would invite people in and let them know they’re welcome to stay as long as they’d like. Teamed with our architect friends at BVH, the intimate space is filled with good beer and long conversations. 

We artistically treated barn wood from a local farm and metal from an old BNF train car as a modern nod to the many small towns that people like Jack and June grew up in. 

Simple but elegant menus remind visitors of the food they forgot they loved.

Jack was full of wisdom.

Details you might find at grandma's house, such as kitchy salt and pepper shakers on every table, are discovered the more one observes.