Red Bull LAN

Red Bull LAN is an invite-only professional gaming performance camp. Three of North America’s top performing Halo: Reach teams were invited to train for three days in the most elite and state-of-the-art facility ever created. The teams spent 12 hours each day eating, breathing and living the game at Red Bull Space, in the heart of Soho, to hone their skills and push their talent to its zenith.

The venue was transformed into a Halo players’ dream training facility, with 37 monitors, virtual mock-ups of game maps and a room dedicated to reviewing game play. Teams focused on strategy, reviewed game footage, analyzed stats, developed new tactics and took their pwnage to new levels.

Archrival developed the Red Bull Gaming and Red Bull LAN logos, and created the Red Bull LAN website and digital ads.