Like its older brother the Tip Top, The Bank Apartments at the Farm Credit Building is an enviable place to live. Archrival developed the naming, logo, collateral, building artwork, and a website that likes to hide secrets.
From the outset our task was simple: instill some moxie into the place so that it’s distinguishable from all the other cookie-cutter condos and apartments in downtown Omaha. So, we found inspiration from pop-culture elements of the 1930s like speakeasies, prohibition, Art Deco, and, of course, the dapper, suit-and-tie wearing bank robbers that ravaged the Midwest and captivated the public’s imagination. In the end, The Bank is an eclectic homage to the era of Dillinger, Baby Face, Pretty Boy, Capone and the Untouchables. In other words, it’s a respectable kind of joint with one hell of an itchy trigger finger.