Red Bull Facebook Page

In early 2006, we started helping Red Bull explore opportunities on the emerging social network Facebook, which turned out to be a pretty big deal. Sensing a major digital platform in the making, we launched Roshambull at the 2007 F8 event, as the first branded social game on Facebook. Roshambull became an instant hit with millions of users, and established Red Bull as a leading brand on Facebook. When Facebook launched brand pages in 2008, we developed the first Red Bull Fan page, and fans flocked to it. Over the last two years, Archrival has continued to work with Red Bull to plan the page strategy, content, promotions, and features.

One of the most popular features is a Twitter aggregator of all the Red Bull athletes showcasing their latest Tweets from the world of surfing, motorsports, skating and others.

Today, the Red Bull Facebook page is the #5 most fanned brand on Facebook, with almost 26,000,000 fans and growing.