Shaun White Project X

Shaun’s road to the 2010 Winter Olympics Gold Medal in Half Pipe began with a serious undertaking. For years, Shaun has had next level tricks in his head that he knew could change the sport forever. But because of their dangerous moves, training to learn these tricks had been nearly impossible. Red Bull, as only Red Bull would do, gave him wings by building him a secret half-pipe in the Colorado backcountry.

Archrival was asked to help tell the story of “Project-X” from beginning to end as Shaun upped the athlete ante in the Super Pipe game. Watch it all on his Archrival-made site that takes the viewer and drops him right into the pipe alongside Shaun, exploring in perfect detail each and every new twist, turn, flip, and corkscrew in his insane arsenal of new tricks.

Not only did Shaun decimate the competition at the Winter Games, punctuated by his landing of the never before seen Double McTwist 1080, but the Archrival-made Project X website tore it up with awards in 2010, including FWA Site of the Day, and was a Webby Awards finalist for best sports site.