Red Bull Racing in NASCAR

When Red Bull decided to go all in on NASCAR, they asked Archrival to make sure they looked as good off the track as they looked on it. With some of NASCAR’s most promising and ambitious young talent to work with, Archrival partnered with Team Red Bull to build their brand for the next generation of fans. Our only direction? "Don't make it look like NASCAR."

Race day fan guides, distributed at each race event, were a critical communications tool that set the tone.

Special invitations for guests to watch the race from the amazing Red Bull hospitality house.

Taking the vehicles off the track was a big part of the marketing strategy. Here the team performs a surprise pit stop in the middle of Times Square.