Crossing one million Facebook fans is a big deal and it’s something that doesn’t happen to just any brand. When the Red Bull Facebook Page eclipsed that remarkable milestone, they asked Archrival to develop an unforgettable way for them to say Thank You to all their new fans. So, we created Red Bull Stash.
Red Bull hid thousands of Red Bull Energy Shots all across the country in hard-to-find places, then released clues through the Red Bull Facebook Page to their locations. Red Bull fans on Facebook accessed the clues through a custom Application by entering their zip code, which revealed the locations of the Stashes closest to them. Fans set out in the real world to find and claim the Stashes.
Fans that found and claimed a Stash were then eligible to participate in Final Stash, a mind-bendingly difficult virtual scavenger hunt that led users across E-bay, Youtube, Craigslist, Google Maps, Flickr, and more in a race to claim the Grand Prize – a trip to NYC to see Red Bull BC One.
Red Bull Stash was such a success that the brand decided to take the idea global, with the Netherlands and France getting in on the fun as well.