We placed a mysterious shipping container on campus that hinted something big was happening in three days, supporting the effort with social teasers and guerrilla on-campus tactics. The box was a social media icon to be there or miss out!
The party unfolded as the coach, mascot, cheerleaders and marching band all showed up to compel the crowd to get loud enough to open the container and reveal the new uniforms. Where there's smoke there are Hurricanes!
Photos courtesy of the University of Miami.