As the travel company for 18-35 year-olds, Contiki has mastered what it means to live young, wild and free. Archrival created a campaign connecting young people to the spirit of traveling with no regrets that utilized the social influencers they admire the most.
We tapped eight social influencers to compete in four epic match-ups. Each influencer was challenged to expand their comfort zone with an adventurous experience that would leave them with no regrets. Fans voted to recognize who pushed their limits the furthest through an engaging mobile-first experience.
After all the videos were released and rated, the influencer who expanded their comfort zone the furthest was crowned the winner and selected one of their fans to receive a complementary one-of-a-kind Contiki experience.