Red Bull hosts the annual Red Bull Paper Wings – a global paper airplane throwing competition. In the US, qualifiers are held on 80 college campuses with contestants competing in three categories: distance, airtime and aerobatics. The winners then compete for the chance to go to the global competition at Red Bull Hangar-7 in Salzburg, Austria where the real flyers take flight.
A Paper Wings kit is delivered to each college campus, turning gyms into a Red Bull airfield. Our kits include a landing strip with runway lights where contestants throw their creations and watch their plane guide to the ground. They environment is hyped up with Intercom announcements played during the event (typical mundane airport fashion but with a script that’s only Red Bull). Airport-style signage directed college students to the competition, while the Archrival-made video promoted the event and showcased the rules.