NY Red Bulls Two Paths

There are very few arenas as beautifully constructed, technologically advanced and outright awe-inspiring as Red Bull Arena near New York City. In 2010, when construction on the stadium was completed, Red Bull asked Archrival to help them highlight the new arena while also showing their rabid fan-base the best way to get to the game. So, we developed NYRB: Two Paths – a viral spot that contrasts a player’s and fan’s journey to the Arena.

For the fan, it’s as simple as taking the PATH (a train line from NYC to the arena). For the player, it’s hard work, dedication, and sacrifice. The spot debuted on Fox Soccer Channel and garnered thousands of views on the New York Red Bulls Facebook Page and YouTube channel.

Two paths. One goal. Go Red Bulls!