Oakley women are not like other women; they believe athletic gear is meant for sweating, not long walks in the mall. They’re competitors that live for getting the most out of their life and themselves. The Oakley Contract is a way for these women to draw a line in the sand and announce to the world where they stand.
For every purchase made on Oakley.com, women could make their statement louder. By purchasing athletic gear, women could create their own personal contract, add their image, sign it, and share it to the masses – empowering others with their personal mantra of how to live life.