The Ultrabook™ 2 in 1 combines the mobility of a tablet with the performance of a laptop.

It’s perfect for busy college students looking for a device to help them work and play. Intel came to us for a campus activation that would spread the word about the Ultrabook and engage students far beyond the typical campus marketing tactics. We delivered with the Intel #2in1Hookup!

Hitting the University of Warwick, we handed out flyers designed to look like the bottom “keyboard half” of the Ultrabook 2 in 1. Each one featured a unique code. We hid posters with matching codes all over campus that featured the top “tablet half." The first students to match the right flyer with the right poster got hooked up with a free Ultrabook 2 in 1! @IntelUK supported the hunt throughout the day by tweeting clues to hidden poster locations.

It was a mad dash that sent the campus into a frenzy, with plenty of Ultrabooks to win and other surprise consolation giveaways, such as Beats headphones for students who were just a wee bit too slow.