So, campus meme groups on facebook are pretty big thing now.
“For many prospective freshmen, they can visit the college with their parents or whatever, but the meme group is their first taste of college life,” said one group founder.
“I have a friend from Wisconsin who is deciding between Yale and Harvard, and he said that the meme groups have played a big part in his decision,” Sutherland, co-founder of Yale Memes for Special Snowflake Teens, said.
Gen Z is spending up to 11 hours a day on social, and Snapchat is king. Many high schoolers and college students prefer the platform over texting and use it as the main method of communication with their friends. As The Drum notes in its check-in on Gen Z , a quarter of these kids find Snapchat “essential to their relationships” and 78% use the app daily. This new way of communicating, and the new way of using the app, calls into question the future of both brand and personal communication.