Hooters releases first spot of new campaign strategy intended to appeal to women as they are “the fastest-growing demographic of professional football fans.” They plan to steer away from promoting the “Hooters Girls” in its marketing in an effort to turnaround lagging sales last year. Meh. We’ll see.
Adidas brings robot-staffed ‘Speedfactories’ to the US
The planned facility is described by Adidas as “industry-defining” and “state-of-the-art.” It is only the second facility of its type and, covering an area of 6,900 sq m (74,000 sq ft), is significantly larger than the 4,600-sq m (49,500-sq ft) pilot facility in Ansbach, Germany.
Adidas says its Speedfactories will allow it to create sportswear faster than has previously been possible. They will be highly automated, employing robotic technology that the firm says will have the ability to produce goods both to a high quality and with customized designs.