Pretty cool insights on mobile/digital ads and how the game needs to change to get people to pay attention. Check out The Straightforward Guide to Engagement Advertising
Not the most recent article, but if reddit is any indication, adidas is killing the game.
What are Millennials spending their money on? Coffee, kale, fantasy football, and strippers. Seems about right.
Sports ball team buys esports teams. Interesting times. Likely the first in a trend. Started with sports ball players owning esports teams, now sports ball teams are jumping in.
Just an essay to get you in that fall mood – ‘IT’S DECORATIVE GOURD SEASON, MOTHERFUCKERS.’
Between Two Ferns: Hillary Clinton Edition
Be the f’ing best. THE FOURTH PHASE wins FWA of the day.
adidas announces the Futurecraft M.F.G. – the first high performance footwear to come out of the new adidas SPEEDFACTORY.
Paqui wanted to make the world’s hottest chip using the Carolina Reaper Pepper. It’s sold in a package with one single chip. Any Archrivalers dare to enter the #onechipchallenge ?
One of these guys is sick of making this commercial, the other is trying to make the best of it.
Some interesting backstory on the NU/adidas relationship. I did not know that Nebraska was adidas’ first collegiate contract (1995), or that NU almost signed with Nike instead (Osborne went with adidas, while the AD had relationships with Nike).