Millennial experts are over — meet the teenage thought leaders marketing Gen Z to the masses

“People refer to us as if we’re millennials,” he said, “but if we’re treated as millennials, there will be big problems.”

But why are so many teens scrambling to become Gen Z experts and youth marketers instead of say, bussing tables, lifeguarding, babysitting or occupying any number of entry-level jobs held by previous generations? Guo thinks being a “super-brander” is a characteristic of her generation. “We grew up in a world where we had access to all these online tools at the tips of our fingers and Gen Z is more inclined to brand ourselves. We’re so used to creating our images on Instagram, Facebook, Snapchat. For us, to brand ourselves on a personal website or via a business is just second nature.”