So, campus meme groups on facebook are pretty big thing now.

“For many prospective freshmen, they can visit the college with their parents or whatever, but the meme group is their first taste of college life,” said one group founder.

“I have a friend from Wisconsin who is deciding between Yale and Harvard, and he said that the meme groups have played a big part in his decision,” Sutherland, co-founder of Yale Memes for Special Snowflake Teens, said.