Nordstrom launches the Lab, an incubator project designed to showcase and support new designers. For the inaugural season, the Lab will feature five designers—each are in different stages of their business.

To help, Nordstrom and the Lab plan to go far beyond just carrying the brands in store and online. The small team is committed to be extremely hands-on throughout the season, walking the designers through the bigger picture of the things you never want to think about. Think shipping and invoice systems, working for on-time deliveries, and how to actually work with big department stores. Every season, the team will select a fresh crop of designers to occupy the Lab.