How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election

“Trump’s presidential election victory is the most successful digital voter suppression operation in American history. The secret weapons in Trump’s digital arsenal were Project Alamo, his database of 220 million people in the United States, and the Facebook Advertising Platform. By leveraging Facebook’s sophisticated advertising tools, including Facebook Dark Posts, Facebook Audience-Targeting, and Facebook Custom Audiences from Customer Lists, the Trump campaign was able to secretly target Hillary Clinton’s supporters and covertly discourage them from going to the polls to vote.”