Brands and publishers turn to actors and comedians to give chatbots personality

“Google announced it has hired writers from film studio Pixar and satirical site the Onion to help make Google Assistant, which powers its Home device, sound more human. Howdy, which works with Slack to automate simple orders, has writer and former-improv-comedian Neal Pollack on payroll. Microsoft’s Tay, which will be remembered for its racist outburst, was built by utilizing improv comedians.”