Obligatory Worlds Post. I know, I know, I harp on this all of the time. But –
League of Legends is the biggest e-sport of all time – and it’s big for brands as well. It has its own league! And its own World Championship Playoffs kick off Week 2 today with millions of viewers set to tune in. This time last year 33 million unique people viewed part of the Worlds Playoffs, with a peak of 8.5 concurrent viewers. It has sponsors like Coke, Intel & HTC. It’s no joke, it has insane momentum, and it’s impossible to ignore.
Check out their site for updates, and I’d encourage you to tune in to any part of a broadcast, just to appreciate how professionally done it is. If you need a team to root for TSM is sponsored by Red Bull. I’ll leave you with a picture of the crowd from Season 4 finals: