Adidas brings robot-staffed ‘Speedfactories’ to the US

The planned facility is described by Adidas as “industry-defining” and “state-of-the-art.” It is only the second facility of its type and, covering an area of 6,900 sq m (74,000 sq ft), is significantly larger than the 4,600-sq m (49,500-sq ft) pilot facility in Ansbach, Germany.

Adidas says its Speedfactories will allow it to create sportswear faster than has previously been possible. They will be highly automated, employing robotic technology that the firm says will have the ability to produce goods both to a high quality and with customized designs.